Nike Reacts to George Floyd's Death Saying ‘Don’t Do It’, Addresses Racism in America And Encourages Change

Nike, the popular American footwear manufacturing company has changed its tagline for once. The released a video highlighting racism in America.


 The ad comes at a time when violent protests are being held across the country after George Floyd, a black man died in Minneapolis police custody. Video of a white officer, Officer Derek Chauvin holding onto Floyd's neck had gone viral on social media platforms earlier. 


The police officer has now been charged with murder. The ad replaced Nike's tagline "Just Do It" with "For once, Don't Do it." Their otherwise upbeat music of Nike videos has been replaced with sombre music in this one. The video is simple with white text over a black background



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